Website Migration Services
Website migration services for businesses moving off legacy platforms, with content and data moved across and 301 redirects from every old URL.
GetQuickSites is a Melbourne software and web development studio providing website migration services across Australia, including the SEO migration work a move needs. We move sites, stores and platforms off WordPress, Wix, Squarespace, Shopify and custom builds, map every old URL to its new page with a permanent 301 redirect, and check Search Console after launch.
What our website migration service covers
A migration is a data problem before it is a design problem.
Legacy platform migrations
Move off platforms you have outgrown or can no longer safely maintain.
Content & data migration
Content, media, customers, orders and history carried across and reconciled: nothing lost.
SEO-preserving migrations
Full URL mapping, permanent redirects and metadata carried across to the new platform.
Re-platforming to modern architecture
A faster, more secure foundation instead of a like-for-like copy of the old constraints.
Headless migrations
Separate content from presentation so the front end can evolve independently.
Zero-downtime cutover
Built and validated in parallel, then switched over once it passes every check.
Why us
Most migrations go wrong in the details: an unmapped URL, a truncated field, a redirect chain nobody tested. We treat those details as the work.
Nothing left behind
Every URL, record and asset is accounted for against the source before we go live.
Rankings treated as an asset
Redirects and search settings are planned from the first day of the migration.
You own the result
The code and access for the new platform are yours at handover.
How it works
Audit the existing platform
We inventory URLs, content, data, integrations and search performance before touching anything.
Plan the move
Target architecture, URL mapping, redirect rules and data model agreed up front.
Build & reconcile
The new platform is built and populated, then compared against the source until it matches.
Cut over & monitor
DNS switched with redirects live, then indexing, traffic and errors monitored closely.
SEO migration: keeping your rankings
Search engines index pages by their URLs. When a migration changes the URLs, each old address needs to point to its replacement so search engines can move what they know about the old page to the new one. The SEO side of a migration runs in this order:
- URL inventory: every URL on the old site, taken from its sitemap, a crawl and your analytics, including pages that only receive visits from search.
- Redirect map: each old URL mapped one to one to its closest new page and redirected with a server-side permanent (301) redirect.
- Page details carried over: titles, meta descriptions, headings and structured data move with the content, so each page still describes what it described before.
- Internal links updated: links inside the new site point straight to the new URLs instead of passing through redirects.
- New sitemap submitted: the sitemap is submitted in Google Search Console on launch day.
- Monitoring: Search Console is checked after launch for crawl errors and pages that are not indexed, and broken URLs are fixed.
This follows Google's own guidance on moving a site, which recommends server-side permanent redirects such as 301 and 308 and keeping them for at least a year. Google's redirect documentation explains that a permanent redirect tells it the new URL should be treated as the canonical one.
What we migrate
- Websites on WordPress, Wix and Squarespace moved to a custom build, with pages, posts, images and forms carried across. Wix sites cannot be exported as code, so the design is rebuilt and the content is copied.
- Online stores moved onto or off Shopify, or onto a custom online store, with products, variants, customers and order history, and redirects for every product and collection URL.
- Custom platforms and older builds, where content and data are exported, cleaned and imported into the new system.
For a move that also changes the design and structure of the site, see website redesign. Our checklist for moving a site without losing rankings lists every step from the URL inventory to the first eight weeks after launch.
After launch
Google's site move guidance says the visibility of your content in search may fluctuate temporarily during a move, and that for a medium-sized site it can take a few weeks or more for the new URLs to replace the old ones in results. Those changes are expected, and we do not guarantee rankings after a migration.
After launch we check Search Console for crawl errors, missing pages and redirects that do not resolve, and fix what we find. Keep the old domain registered and the redirects in place for at least a year, as Google recommends, so links to the old addresses keep working.
Frequently asked
What is a platform migration?
A platform migration moves a website, store or application from one platform to another while preserving its content, data, URLs and search visibility. It covers auditing what exists, mapping content and data to the new structure, rebuilding functionality, redirecting old URLs, and cutting over to the new platform with as little disruption to live traffic as possible.
Will migrating my website hurt my SEO rankings?
Rankings are controlled by search engines, so no studio can guarantee an outcome. What GetQuickSites controls is the engineering: we map every existing URL to its destination, implement permanent redirects, carry over titles, descriptions and structured data, and keep site structure and internal links intact. Most ranking damage in migrations comes from skipping those steps.
How long does a website migration take?
It depends on how much content, data and custom functionality exists, and how accessible the current platform is. A small content site is considerably faster than a store with catalogue and order history. The timeline for your migration is set in the scope document after the audit, so you know the sequence before any cutover happens.
Can you migrate from WordPress, Wix or Squarespace to a custom platform?
Yes. GetQuickSites migrates sites off hosted builders and legacy content systems onto custom-built platforms. We export or extract existing content, rebuild the pages and functionality properly rather than replicating template limitations, preserve your URLs with redirects, and hand over a platform your team can edit without being constrained by the old builder.
Will I lose my content or data during migration?
No content or data is discarded without your sign-off. We audit and inventory what exists first, migrate it to the new structure, and keep the original platform available until the new one is verified. Anything intentionally left behind, such as outdated pages or unused fields, is listed for your approval before cutover.
Do you handle the redirects?
Yes. Every old URL is mapped to its closest new page and redirected with a server-side permanent (301) redirect, one to one, so visitors and search engines reach the right page. We also update internal links to point at the new URLs, submit the new sitemap in Search Console at launch, and fix any redirect that does not resolve.
What is an SEO migration?
An SEO migration is the part of a website move that lets search engines find your pages at their new addresses. It covers an inventory of the old URLs, a one-to-one redirect map, carrying over titles, descriptions and structured data, updating internal links, submitting the new sitemap and checking Search Console after launch. Our website migration checklist lists each step.
How long do redirects need to stay in place?
Keep them for as long as you can, and for at least a year. Google's site move guidance recommends at least one year so it can recrawl the old URLs and move their signals to the new ones. Keep the old domain registered over that period, so the redirects keep working for anyone following an old link.
Stuck on a platform you've outgrown?
Book a call and we'll map what a clean migration looks like for your setup.