AI SEO agency in Melbourne
We are an AI SEO agency in Melbourne, working with businesses across Australia. We do answer engine optimisation on sites we build and on sites we did not.
AI SEO, also called answer engine optimisation, is the technical work that makes a website eligible to be quoted by AI assistants such as ChatGPT, Gemini and Perplexity. It covers crawler access, content in the served HTML, structured entity markup and passages that make sense when quoted alone. GetQuickSites is an AI SEO agency in Melbourne.
What AI search optimisation involves
Crawler access
OpenAI documents OAI-SearchBot and GPTBot as separate controls: a site can allow OAI-SearchBot to appear in search results while disallowing GPTBot , keeping its content out of model training. Perplexity asks site owners to allow PerplexityBot to appear in its results.
Anthropic's ClaudeBot honours robots.txt directives. Google's Google-Extended has no separate user agent string and is only a robots.txt control token. We set each one to what you intend.
Content in the HTML response
Google queues pages for both crawling and rendering, so rendering happens later. Most AI crawlers do not render JavaScript at all, so on a client-rendered site, moving the content into the served HTML is usually the largest single change.
Entity structure
Organization, LocalBusiness and Service structured data with one consistent identifier, and the same name, address and phone number everywhere, including your Google Business Profile. That lets an engine tell that two mentions refer to one business.
Context files
An llms.txt file at the domain root gives AI systems a plain summary of the business. It is a proposed convention, not a standard.
Passages that survive quotation
A quotable passage names its subject and makes sense on its own. For example:
Not quotable
"We offer this in three tiers, depending on your requirements."
Quotable
"GetQuickSites, a Melbourne software and web development studio, builds web applications for Australian businesses."
How we work on your site
We work in four steps: map your AI competitors, check how AI reads your site, compare the cited pages, and build the fixes. The free audit checks AI crawler access, structured data and how your pages read to AI assistants.
Get your free AI Visibility AuditWhen you need this, and when you do not
Worth doing
- You sell something people ask an assistant to recommend.
- You rank on Google but do not appear in AI answers.
- You are commissioning a build anyway, where this adds little to the cost.
Not worth doing yet
Your site does not convert. More traffic will not fix that, and a website redesign is the better spend.
You have no site, or a broken one. This work sits on top of a working site.
Your buyers do not use assistants for this decision. For emergency trades, walk-in retail and tender work, local search and a Google Business Profile will do more for the same money.
How to evaluate an AI SEO agency, including us
Ask any provider to show you the HTML its changes produce, which crawlers it allows and why, and exactly what it changed on your site.
Our guides on how to choose an SEO agency and SEO and AI SEO red flags cover the questions in full. Market rates are in our guide to SEO and AI SEO pricing in Australia.
What we can and cannot claim
AI systems choose their own sources and change without notice. No provider controls, or can measure, what an assistant says about your business. We record what we implemented and re-check the site's eligibility signals.
What is controllable is eligibility, which is the work described above.
Google's own position is that appearing in its AI features requires a page to be indexed and eligible to be shown in Google Search with a snippet, and nothing further. Results vary by market and existing authority.
AI SEO for Australian businesses
We are an AI SEO agency based in Melbourne, and we do the same work for businesses anywhere in Australia. Audits, fixes and reviews run by email and scheduled calls, so nothing depends on where your team is based.
The work does not change with your location: AI crawlers need to be able to fetch your pages, the content has to be in the HTML the server sends, structured data has to describe your business and its services, and the copy needs passages that make sense when quoted on their own. What does change is the detail a local business adds. If you serve particular cities or regions, the pages and the structured data should say which ones, and your business name, address and phone number should match wherever they are published.
If you are new to the terms, our guide to what AI SEO, AEO and GEO mean defines them, and the guide to what SEO and AI SEO cost explains how the work is usually priced.
Frequently asked
What is AI SEO and how is it different from traditional SEO?
AI SEO, also called AI search optimisation, answer engine optimisation or generative engine optimisation, makes a site readable and citable by AI assistants such as ChatGPT, Gemini and Perplexity. The aim is a quote inside a generated answer as well as a place in the results.
How do AI answer engines decide what to cite?
They need to reach the content, parse it and attribute it to a business they can identify. That depends on crawler access, content in the HTML, structured data and quotable passages.
Can you guarantee my business will be recommended by ChatGPT?
No, and treat any provider who does as a warning sign. AI systems choose their own sources and change without notice. What we can control is eligibility.
How much does AI SEO cost?
AI SEO is custom-quoted after a free consultation and an audit of your site. Site size, technical condition and the structure and content work needed decide the scope.
Do I need an llms.txt file?
It is optional. llms.txt is a proposed file, not a standard, and no major AI engine has publicly committed to reading it. Crawler access, server-rendered content and entity markup matter more.
Will blocking GPTBot stop ChatGPT from recommending my business?
Not necessarily. GPTBot covers model training and OAI-SearchBot covers ChatGPT search. To appear in ChatGPT search while keeping content out of training, allow OAI-SearchBot and disallow GPTBot.
Does AI SEO work if my content is rendered by JavaScript?
Usually not well. Most AI crawlers do not render JavaScript, so the content needs to be in the HTML response.
How is this different from what an SEO agency already does?
Most of it overlaps. The parts specific to AI SEO are robots.txt directives for AI crawlers, entity consolidation and passages that hold their meaning when quoted. If your current provider already does those three, you do not need a separate engagement.
How is AI SEO measured?
We measure what can be checked: whether AI crawlers can fetch your pages, whether the content is in the HTML the server sends, whether the structured data validates, and whether your pages are indexed. What an assistant says about your business cannot be measured reliably, because AI systems choose their own sources and change without notice. We record what we implemented and re-check those signals.
How long does AI SEO take to show results?
The technical work is scheduled in writing, and most of it can be checked as soon as it is live. When assistants start citing a page depends on when crawlers revisit it and on systems no provider controls, so there is no reliable timeframe and we do not guarantee citations. Google says its AI features use pages that are indexed and eligible to show a snippet.
Ready to look at your own site?
We will go through the eligibility signals on your site with you.