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Guide · Custom software and apps

How much does it cost to build an app or custom software in Australia?

Last reviewed 3 October 2026

The cost of building an app or custom software in Australia follows its scope: features and user roles, connected systems, platforms, data migration and support after launch. No single price exists, because no two scopes are the same.

To compare prices, give every developer the same written scope and ask for itemised quotes.

What do software and app developers charge per hour in Australia?

App development cost in Australia starts with the hourly rate. Clutch lists US$100 to US$149 an hour as the typical rate for both software development and app development companies in Australia, in pricing guides built from verified client reviews and updated on 21 September 2026. Across all companies listed on Clutch, the most common rate is lower, at US$24 to US$49 an hour for software development and US$25 to US$49 for app development, figures that cover firms in every country on the platform.

Sources: Clutch, software development pricing guide (updated 21 September 2026); Clutch, app development pricing guide (updated 21 September 2026)

Hourly rates differ with seniority, location and the size of the firm, and a lower rate does not always mean a lower total. A team that needs fewer hours to deliver the same scope can cost less overall at a higher rate. If you are planning a phone app, our iOS and Android app development page describes how those projects are scoped; for internal systems, see custom software development.

How much does it cost to build an app or custom software?

Clutch reports that custom software development projects reviewed on the platform typically cost US$10,000 to US$49,999, and that the average project cost US$132,480.29 and took about 13 months. For app development, most projects fall between US$10,000 and US$49,999, and the average was US$90,780.11 over about 11 months. The averages sit well above the typical range, which means a smaller number of large projects raise them.

Sources: Clutch, software development pricing guide (updated 21 September 2026); Clutch, app development pricing guide (updated 21 September 2026)

These figures come from one platform's reviews, cover many countries and are in US dollars. Use them to understand the spread of the market, and expect your own price to come from a written scope. If a product you can subscribe to might do the job, compare its licence and workaround costs too: our guide to whether to build or buy software lists them.

What drives the cost of custom software?

The biggest drivers are the number of features and user roles, the systems the software must connect to, any data to be moved from old systems, and the platforms it runs on, such as web, iOS and Android. Design complexity, security and compliance requirements, testing, project management and support after launch all add to the total.

  • Features and user roles: each role needs its own screens, permissions and tests.
  • Integrations: payment providers, accounting software, CRMs and booking systems each take work to connect and to handle failures.
  • Data migration: moving and checking records from an old system can be a project of its own.
  • Platforms: a web app, an iOS app and an Android app are three things to build and test, even when they share code.
  • Compliance: health, financial and personal data can carry obligations that add design and testing work.
  • Support: hosting, monitoring, updates and changes after launch continue for as long as the software runs.

What ongoing costs should I budget for?

After launch, budget for hosting, third-party services and licences, security updates, fixes, and changes needed when the systems your software connects to change. Mobile apps also need developer accounts to publish: Apple's Developer Program is 99 USD per membership year, and Google Play Console has a one-time registration fee of US$25.

Sources: Apple, Apple Developer Program enrolment; Google, Get started with Play Console

Ask each developer to list the running costs of what it proposes to build, including any service charged per user or per transaction, and to say which accounts will be registered in your business's name. Support after handover should be described and priced in writing.

Does a mobile app cost more than a web application?

It depends on the scope. Much of the answer to how much it costs to build an app lies in this extra work. A mobile app adds work that a web application does not need: building for both iOS and Android, testing on a range of devices, and preparing each release for app store review. A web application runs in a browser, so one build reaches every device. Many products need both, such as a web dashboard for staff and an app for customers, which means two front ends sharing one back end.

If you are unsure which you need, ask a developer to explain what each option would cost to build and to maintain for your users, and which one it would start with.

How do I get comparable quotes for an app or custom software?

Give every developer the same written brief and ask each to break its quote into phases, with the features, hours and price for each. Check what is included: design, testing, project management, data migration, hosting, third-party licences and support after launch. Read the assumptions, compare the payment milestones as well as the total, and check that the contract transfers ownership of the code written for you.

Quotes are usually structured in one of three ways: a fixed price for each phase, time and materials, or a monthly retainer for ongoing development. Each spreads risk differently between you and the developer. The guide to choosing a custom software development company covers pricing structures and the questions to ask on a first call.

Why do quotes for the same project differ so much?

Quotes differ because developers make different assumptions about the scope, use teams of different seniority and location, and include different things in the price. A fixed-price quote also includes the developer's allowance for risk. A quote that is much lower than the others may leave work out, so ask what it excludes before you compare totals.

Unclear requirements widen the spread between quotes. A short scoping phase that produces a written scope gives every developer the same basis to quote against, and the guide to red flags when hiring an app or software developer lists what that scope and the contract should contain.

How is the cost split across the phases of a project?

Each phase carries its own work, and a useful quote prices the phases separately. Design covers the screens, user flows and data model. The build covers the features, integrations and admin area. Testing covers devices, browsers and the edge cases in your process. Launch covers deployment and store submission, and support covers fixes and changes after go-live.

  • Design: screens, user flows and the data model. The number of user roles and screens sets the size of this phase.
  • Build: features, integrations and the admin area. Integrations with older or poorly documented systems take the most time to predict.
  • Testing: browsers, phones and the edge cases in your own process. Apps need testing on a range of devices as well as each operating system.
  • Launch: deployment, data migration from any old system and, for apps, preparing each release for App Store and Google Play review.
  • Support: fixes, updates and changes once people are using it. Ask for this to be priced separately from the build.

How much does it cost to develop an app?

There is no fixed price. The cost follows the screens and user roles, whether you need iPhone, Android or both, the systems the app connects to and the support you need after launch. The market figures earlier in this guide, from Clutch's verified client reviews, show the spread. Your own price comes from a written scope that every developer quotes against.

The ranges above are market figures, so treat them as context. Your own price comes from a written scope, and the next section explains how an app project runs from brief to launch. For a new product, scoping the first release as an MVP keeps that first build small, and a product sold on subscription also needs the billing and customer workspaces described on our SaaS platform development page. For a business website rather than software, see our guide to website costs in Australia.

How do I develop an app?

Start with a brief: the job the app does, who uses it and the systems it connects to. A developer turns that into a written scope, designs the screens, builds the app in phases, tests it on real devices and submits it to the App Store and Google Play. Our mobile app development service page sets out that process, and app development in Melbourne covers projects for Melbourne businesses.

If you want to understand each stage before you brief anyone, our how it works page sets out the process we follow, and the guide to red flags when hiring an app developer lists what to check in a proposal.

Where does GetQuickSites fit?

GetQuickSites is a Melbourne software and web development studio building custom software, web applications and iOS and Android apps for Australian businesses. Our custom software page explains how a project is scoped and built. Melbourne businesses can read about software development for Melbourne businesses. Projects are custom-quoted after a free consultation and scoped in writing, and ownership of the custom code we write for you transfers to you at handover.

Sources